About Us
British owned, China based
Bridging the Gap Between British Standards and Chinese Manufacturing
As a British founder who has lived in China for over 10 years, speaking the language and understanding the culture puts me in a rare position — able to work directly and confidently with our manufacturing partners in a way few people can. That closeness gives me a level of access, oversight, and quality control that simply can’t be replicated from behind a desk thousands of miles away. What began as a passion for pet wellness and premium product design has grown into a private label business that gives brands around the world the ability to create beautiful, safe, and fully customised silicone lick mats under their own name.
Why That Matters to You
For too long, Western businesses sourcing products from China have faced the same frustrations — communication barriers, inconsistent quality, slow response times, and a lack of transparency around the manufacturing process. As a native English speaker permanently based in China, I eliminate every single one of those pain points. I communicate with our factory on your behalf in real time, I can physically visit production lines to oversee quality checks, and I ensure that every order leaving our facility meets the high standards that your brand and your customers deserve. You get the pricing advantage and manufacturing capability of working directly with a Chinese factory, with the reassurance and professionalism of working with a British business owner who understands exactly what Western markets expect.
Our Mission
At Custom Lick Mats, our mission is simple — to make premium private label pet products accessible, transparent, and stress free for brands of every size. Whether you are launching your very first product or adding to an established range, we are here to guide you through every step of the process with honesty, expertise, and a genuine passion for what we do. Every lick mat we produce is manufactured from 100% BPA free, food-grade silicone, certified to both FDA and LFGB standards, and customised entirely around your brand — from Pantone colour selection and logo engraving through to custom card holder packaging.
A Business Built on Relationships
We believe that the best business partnerships are built on trust, communication, and shared ambition. When you work with us, you are not just placing an order — you are gaining a dedicated partner who is invested in the success of your brand. We are proud to work with pet businesses across the UK, Europe, USA, and beyond, and we look forward to helping you build something truly special.
Ready to get started? Get in touch today and let’s bring your brand to life.